Ecommerce Site Search: They It's the most underrated way to Increase Your Conversions, and 10 ways you can make yours awesome-

Uncategorized Jul 22, 2021
 

Video Transcript and Links-

Site Search Stats

  • Shoppers using the site search generate 30-60% of total e-commerce site revenues.

https://searchnode.com/blog/ecommerce-site-search-best-practices/ 

  • Site searches are at least Twice more likely to convert and make a purchase.

https://neilpatel.com/blog/site-search-killing-your-conversion/ 

  • 8 out of 10 shoppers go straight to a competitor if they don't find relevant search results. 

https://searchnode.com/blog/coronavirus-aftermath-for-ecommerce/

Meanwhile, 42% of online stores don't even have a single person working on-site search as part of a wider strategy.

Answer in under two minutes!

  • Hi Jared Mitchell, most common FAQs
  • Head of E-commerce for Neil Patel
  • Generated over 50 million dollars in physical product sales on my own websites over the last 15 years, not including amazon.

First let me ask you!

  • Why are you increasing your search budgets if you are not properly converting the visitors you have? 
  • The...
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The Complete Guide to Ecommerce - Explained Simply

Uncategorized Jun 08, 2021

Ecommerce has evolved in many ways since its start, and it’s changing the way we live, shop and do business. Let's dive into the history of ecommerce to see how far this industry has come!

The first ever known instance of shopping online was on October 27th 1994 when a man named Dr. Stephen Covey ordered an Apple computer from a company called Dell using his credit card over a modem with 28.8 kbps speed (1). This is now what we know as e-commerce.

What is Ecommerce?

Ecommerce (or electronic commerce) is the buying and selling of goods (or services) on the internet. It encompasses a wide variety of data, systems, and tools for online buyers and sellers, including mobile shopping and online payment encryption. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet. The term ecommerce also encompasses other activities including online auctions, internet banking,...

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Are E-commerce websites safe? How do I make Sure My Ecommerce Website Is Safe?

Uncategorized May 29, 2021
 

Answer in under two minutes!

Well Hot Dang! Turns out fraud is a big business!

DUE TO FRAUD The value of E-commerce losses is projected to exceed $20 billion in 2021, as compared to $17.5 billion in 2020. (https://www.infosecurity-magazine.com/news/ecommerce-fraud-to-exceed-20/ )

  • Hi Jared mitchell, most common FAQs
  • Head of E-commerce for Neil Patel
  • Generated over 30 million dollars in physical product sales over the last 15 year, not including amazon.

Unless you are living under a rock you know we have all seen an unprecedented growth of E-commerce websites over the past 2 decades, and even the last year with covid. 

Now in the midst of a post pandemic season (hopefully), millions more shoppes are turning to E-commerce websites. 

But as the users grow, one major area of concern is security. Have security issues grown as well?

So today we'll talk about the one question that is on every online shopper's mind – Are E-commerce sites safe? 

And also, I am going...

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How TO Get Ready For Googles 2021 Page Experience Algorithm Update Explained Simply

Uncategorized May 14, 2021
 

Transcript - Ahhh, time for another sweet sweet google algorithm update, 

time for all of us website owners to passive aggressively mumble cusswords under our breath!

all the while still try to appear like we know what in the he double hockey sticks google is up to

Good news, this bad boy appears to be simpler than you think!

Don't worry, I am here to help! 
The Who, What, When, Where, Why in under 2 mins
I am going to include some screenshots
and I am going to try to mansplain this to you all like you are 4th graders.
Ok, not really, that's a joke...... but lets do this anyways!

This Newest Google Algorithm Update is called its - "page experience update" Gosh, can't they call these things something cooler from now on?
These names are so boring, makes you miss panda and pengiun right? Ok not really.

Ok, so now for the good stuff

Who - EVERYONE with a website, and Google, ever heard of them, yeah the ones that still control about 92% of search.

What - New measurement from google - page...

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VLOG- How E-commerce is affecting Brick and Mortar retail stores In A Modern Day Covid World?

Uncategorized May 04, 2021
 

The E-commerce boom pretty much picked up steam when Ebay launched its services a quarter century ago. Since the Covid Pandemic hit, a debate has raged on raising questions like 

  • Is e-commerce is killing brick and mortar retail stores? 
  • Is there another retail apocalypse coming soon? 

So in Today's video, I'm going to explore how exactly e-commerce affecting physical retail stores? 

So check this out, According to the U.S census bureau, E-commerce reached 1% of total retail sales in the third quarter of 2000. 

The slow upward trend continued till 2019 when E-commerce sales amounted upto 11.3 % of total retail by the end of the year. 

The Covid-19 Pandemic acted as a watershed moment for E-commerce in retail as lockdowns limited people to their home. Driving E-commerce sales up over 16% in the next 6 months. 

The U.S consumers spent $861.12 billion online with U.S. merchants in 2020. A spectacular increase of 44.0% over a year. 

The markets...

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Unicorn Part 4: How we created three 7-figure businesses and sold over 30 million dollars- Sell ONLINE and make money while you sleep

Uncategorized Dec 14, 2020
 

Organic SEO and Linkbuilding for Ecommerce continued

The first links I would go after if I were you - talk to your brands that you are reselling, and make sure you are found on their retailer locator, and they have a link to your store. Google will count this as a citation, and it will be a great backlink for you.

Lastly, I would start making videos right away and post them on social media and youtube as well. Live videos are also great too! You can use that same tool called buzzsumo to check out some trending topics to talk about.

For video or SEO content for social media, use a free tool called answer the public to find questions people are asking about your products and services, and answer them!

I will give you a hint, if you are trying to sell products, Long tail keywords tend to convert the highest.
 
For example, if you are selling dermalogica, its better for you to try to create content, pages, and links around a term such as...
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Unicorn Part 3: How we created three 7-figure businesses and sold over 30 million dollars- Sell ONLINE and make money while you sleep

Uncategorized Dec 07, 2020
 
 

Sell ONLINE and make money while you sleep

In our next section "How we leveraged TOTALLY FREE online traffic sources" I will show you how you can grow your online retail sales. The process was not easy or for the weak, but lets simplify it a bit.

Alana and I have our business marketing degrees, and in marketing classes, we learned the concept of "find a need and fill it".
 
For us, this meant finding product lines that did not sell direct to consumer over a website, and that would give us permission to promote and sell their products online. 

Also, we wanted to focus on brands that actually cared about controlling their distribution and discounting. Meaning, they would regulate or prohibit their sales and specials across online retailers, and they would not sell to people like walmart and sears, etc.

Amazon has changed the game in a huge way, so things are a bit different now. Still, a good 50-75% of people...
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Unicorn Part 2: How we created three 7-figure businesses and sold over 30 million dollars in beauty products and services from a Small Bedroom

Uncategorized Dec 01, 2020
 

This is part two of the article series. Click here to read part 1.

Here we go, lets start with the timeline:

 
Branding, Looks, Packaging, are ALMOST everything:

This is something I had to learn. Alana and I are NOT showy people. We don't really care much the kind of car we drive or the location of our house etc. Naturally, most of the clients we first attracted are not showy either.
 
Therefore, for a long time, we assumed we could grow our business this way. We were dead wrong.
 
By investing in our branding both online, in our retail store, and day spa... and making it all sing in unison, we could attract both "showy" people and our current people, MORE! 

Thankfully, we learned this early on. Once we really bit the bullet, and invested in our branding (doing it right) by hiring a professional and talented branding firm, it paid off right away.
 
Here is the proof backed by data and analytics!

Ever heard of split testing?
 
Its basically the...
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Unicorn Part 1: How we created three 7-figure businesses and sold over 30 million dollars in beauty products and services from a Small Bedroom

Uncategorized Nov 17, 2020
 

Created three 7-figure businesses and sold over 30 million dollars in beauty products 

 
This is part one of the article series.
 
Alana and I started in a 70 square foot room.
 
One of our clients Frank (a former professional football player) literally could not fit from corner to corner, yikes. In the following article we will tell you exactly how we morphed from this 70 square foot room (services like facials only) into 3 separate 7 figure businesses.
 
And yes, years later we have calculated we have sold over 30 million dollars in physical products and services. Not including amazon. Sounds like a dream right? Well, just keep reading.

I was a professional musician, when the ipod came out, that money went out (and I mean way out) the window.
 
Sorry Jared, no more dreams of guns and roses. Combined with the worst real estate decline of the last 20 years, it was time to invest my time in growing a different business.
 
Despite the economy, Alana...
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How Can A Business Prepare Their Online Stores For An Increase In Holiday Shoppers? 7 Tips for success!

Uncategorized Nov 04, 2020
 

Here is what we will be covering in the video!

  1. Christmas Party in July
  2. Pre-Game For Site Outages?
  3. Preparing Your Tech Stack and Software Infrastructure, Site Speed
  4. Meet With Your Team about Site Uptime Monitoring an Risk Management Security
  5. Hardwire your team’s internet, upgrade your internet speed, Get your gear in check!
  6. Decorate your website like you decorate your house
  7. The 4 main types of overlooked upsells

Lets Get Started!

  1. With our very first holiday season in the era of Covid-19 right around the corner, how can businesses prepare their online stores for the increase in virtual shoppers?
  • First things first, lets make sure our website does not go down on the most important weekend of the year, or even the most important shopping season of the year right?
  • No Matter Your Business, get in touch with your host or shopping cart provider and ask the tough questions
  • How can we OVERLY prepare for an influx in traffic
  • What are ALL of my options?
  • Most hosts allow overflow, but...
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