This week Wal mart announced a new partnership with shopify, which means they might just start competing with them soon.
However, These days Amazon is generally dominating the e-comm space. Amazon in the USA in general takes up 50% of all online transactions, and growing!
Even though Amazon has around 50% of the USA under their wing, that also means that 50% is NOT!
Also, companies such as target and shopify are introducing new versions of their companies that are direct competitors
How do you thrive without being on Amazon?
Yes, it is possible, and check out the E-comm help club to learn more!