The Complete Guide to Ecommerce - Explained Simply

Uncategorized Jun 08, 2021

Ecommerce has evolved in many ways since its start, and it’s changing the way we live, shop and do business. Let's dive into the history of ecommerce to see how far this industry has come!

The first ever known instance of shopping online was on October 27th 1994 when a man named Dr. Stephen Covey ordered an Apple computer from a company called Dell using his credit card over a modem with 28.8 kbps speed (1). This is now what we know as e-commerce.

What is Ecommerce?

Ecommerce (or electronic commerce) is the buying and selling of goods (or services) on the internet. It encompasses a wide variety of data, systems, and tools for online buyers and sellers, including mobile shopping and online payment encryption. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet. The term ecommerce also encompasses other activities including online auctions, internet banking, payment gateways, and online ticketing.

History of Ecommerce

The foundation for ecommerce was created in 1979 by Michael Aldrich who connected his television to a computer using his telephone line. In 1994, Jeff Bezos founded Amazon as an online store selling over one million different books at launch. By 2008, online sales made up 3.4 percent of all sales which shows industry growth. In 2014, it was estimated that there were around 12-24 million online stores worldwide. In 2021, the knowledge gap is closing very quickly between beginners and more advanced ecommerce professionals.

Types of Ecommerce

There are six main models of ecommerce that businesses can be categorized into: ecommerce. Let’s review each type of electronic commerce in a bit more detail.

Business-to-Business (B2B)

Business-to-business sales often focus on raw materials or products that are repackaged before being sold to customers. Unlike B2C, B2B ecommerce is not consumer-facing and happens only between businesses. Sales are made between businesses, such as a manufacturer and a wholesaler or retailer, it is NOT a direct to consumer or consumer facing business

Business-to-Consumer (B2C)

B2C ecommerce is one of the most popular sales models in the ecommerce context. For example, when you buy shoes from an online shoe retailer, it’s a business-to-consumer transaction. B2 C is a popular sales model in e-commerce context, especially in the USA. Many people call it direct to consumer!

Shopify launches

Shopify is an ecommerce platform for online stores and point-of-sale systems. Tobias Lütke and Scott Lake launched Shopify after trying to open an online snowboarding equipment shop.

Shopify was launched in 2006 by Tobias Lütke and Scott Lake, after they tried to open an online snowboarding equipment shop. They wanted to build a software that would allow them to sell their products online. Now they are crushing it and have cornered the market.

What Is an Ecommerce Platform?

An ecommerce platform is a software solution that allows businesses to create online stores. Examples of ecommerce platforms include Shopify, BigCommerce, and BigCommerce. Shopify was founded in 2004 by Tobias Lutke, Daniel Weinand, and Scott Lake. In 2019, Shopify had over 1,000,000 businesses using their platform who contributed $183 billion to the global economy. BigCommerce is an example of an e-commerce platform that allows store owners to install apps ranging from Oberlo’s dropshipping app too.

Amazon Ecommerce

Amazon is one of the biggest online marketplace in the world. It offers customers a wide selection of products from retailers around the globe. Amazon is currently ranked the 14th most popular website worldwide, and 3rd in the U.S. It is best for big businesses that want to expand their sales channels. The company was founded by Jeff Bezos, and it is now the world's largest online marketplace. It is ranked 14th on the list of the most popular websites worldwide, and is quickly gaining momentum to overtake the rankings.

Ecommerce Distribution channels

E-commerce may take place on retailers' Web sites or mobile apps, or those of e-commerce marketplaces such as on Amazon, or Tmall from AliBaba. Conversational commerce may also be standalone such as live chat or chatbots on messaging apps and via voice assistants Conversational commerce may also be supported by conversational commerce, e.g. live chat on Web sites and chatbots on messaging apps.

eBay Ecommerce

eBay is an online marketplace that can help small and medium sized businesses establish an international customer base. It is user-friendly, intuitive, and offers a number of payment options. On Alexa, the ecommerce site is ranked 33 globally and 9th in the US. It was founded by Pierre Omidyar and is best for established brands looking to expand their audience pool. It allows merchants to hold online auctions and sell unique items in a bid to attract international customers. The site is also known as eBay's most popular auction site.

Supply chain management has evolved

Some warehouses are offering value-added services to help make ecommerce and retail operations more seamless and effective. These services include: assortments to help manage ecommerce, retail operations and make it easier for warehouse owners to manage and sell products in and out of their facilities. In response to ecommerce’s shortening of product life cycles, some warehouses are seeing larger amounts of stock moving into and out their facilities. 

The Future of Ecommerce

Ecommerce is not going anywhere. It will continue to grow and change the way we live, shop and do business. With ecommerce continuing to evolve so quickly, it can be hard for companies on their own to keep up with these changes without being disrupted in some capacity.

Common Ecomm FAQs-

1. What is ecommerce and how does it work?

Ecommerce is the buying and selling of goods or services over an electronic system such as the internet. The two key components to ecommerce are online stores, which allow businesses to sell their products through a website, app, social media page etc., and marketplaces that allow buyers from all around the world to purchase goods without having to go directly to a store's physical location.

Marketplaces work by matching sellers with potential buyers looking for specific items based on filters such as price range and brand name; they can also provide global reach at lower cost than traditional retail channels like brick-and-mortar shops.

In order for ecommerce transactions between buyer/seller parties take place, there needs be some form of payment processing taking place

2. How to start an ecommerce business from scratch?

There are four basic steps that need to be completed in order to start an ecommerce business from scratch.

- The first step is developing a product or service idea and researching the competition. This includes looking at what products/services they offer, pricing information, company history etc. After this research has been done it should become clear if there already is market saturation for the type of product you want to sell (ie: too many competitors) or whether your niche needs more representation. You will also know which part of the process might require some additional time before launch - eg: designing new features within software like inventory management systems and paying any necessary subscription fees on platforms such as Shopify).

- Next up is creating a logo design, and building your store.

-Lastly, take your store live, and start marketing!

3. The best tools for running your ecommerce store?

- Setting up an ecommerce website that can be accessed through desktop or mobile devices - there is no one size fits all solution when it comes to this, you will need to make sure that whatever software platform you go with has the features needed by your type of business. For example processing payments might require integration with a payment processor such as PayPal; whereas if you are selling clothes online then design tools which allow customisation of images within each product listing would be essential)

4. Legal considerations of starting an ecommerce business strategies?

- Registering your company with the government and getting all necessary permits required for running a store in their jurisdiction. This includes things like adhering to zoning laws, licensing requirements (for products such as alcohol), some degree of liability insurance etc).

5. Common mistakes made by new entrepreneurs in the industry and how to avoid them?

- Running out of stock

- Not pricing products low enough to be competitive, or pricing them too high.

- Lack of customer service and/or post purchase support (customer reviews are king)

- Falsely claiming that an ecommerce site is secure when it's not actually secured with SSL encryption

What is the meaning of e-commerce?

The world is evolving into a global marketplace and most people are doing business online. That means e-commerce! What is the meaning of e-commerce? E-commerce, or electronic commerce, can be defined as buying and selling products or services using computers connected to networks.

It's been a few years since e-commerce became popular in the marketing world. Marketing as we know it has changed drastically because of this trend. Blogs, videos, and other social media outlets have all become more prevalent to attract attention to e-commerce sites. The question is what is the meaning of e-commerce?  E-commerce is simply buying and selling products or services over the internet rather than going into a store or calling someone directly. This article will explore how marketers use different strategies on their blogs to bring in consumers who are interested in purchasing online instead of offline.

The term e-commerce encompasses a lot of different business models, but there are some commonalities. E-commerce is typically done online and often involves the selling of goods or services. It can be done through websites or apps for smartphones. There are many ways to do e-commerce, as well as many types of businesses that engage in it such as retailers, wholesalers, distributors and more. 

What is the meaning of e-commerce? I'm sure you've heard this word before but might not know what it means exactly. The most literal translation would be "electronic commerce" which means any form of trade accomplished over an electronic network like the internet or a phone line instead of face to face conversation in person.

What are the 3 types of e-commerce?

Many people think that e-commerce is a new concept. However, it's been around since the 1990s and has only grown in popularity. There are three types of e-commerce: B2B (Business to Business), C2C (Consumer to Consumer) and B2C (Business to Consumer). Each type of business model can have different goals for their website. Let's take a look at what they entail!

E-commerce is a huge part of the marketing world. It is important to know the different types of e-commerce before you start your next campaign or make any decisions on what to sell. There are three main types of e-commerce: B2B, B2C and C2C. Why don't we break down each one? 

One of the most important aspects to consider when running an e-commerce business is your online marketing strategy. There are 3 different types of e-commerce: product, service and information. This blog will focus on the first type. 

Product based e-commerce businesses sell products for profit and typically have a high turnover rate. The key to success in this type of business is having a large selection of products that appeal to as many customers as possible, so they can cater to every customer's needs from around the world. Targeting specific niches such as clothing or electronics may be more successful than selling everything under one roof but it requires more research and planning ahead before you get started with any type of marketing strategy. 

How do I get into ecommerce?

The ecommerce industry is booming and the demand for digital marketers is at an all-time high. But how do you break into this competitive field? Join us as we explore some of the best ways to get your foot in the door.

There are many ways to go about getting into ecommerce: you can create your own e-store, sell products on sites like Amazon and eBay, or even become an affiliate. But which is the best way? And how do you know if it's for you? Here are some things to think about before taking the plunge.

There are many ways to start an ecommerce business. You can sell physical products and services or you can build a marketplace website like Etsy, eBay, or Amazon. There's also the option of creating your own online store and going direct to consumer with it! You could also potentially sell on social media sites like Facebook and Instagram. The best way to get started is by doing research into which one suits your needs the most based on who you want as customers, what kind of products/services you want to offer, how much time you have available for marketing (or lack thereof), etc. More than anything else though it really comes down to taking that first step - no matter what route you take success will come from hard work so don't be too hung up on the small stuff.

Types of Ecommerce Models

n many ways, the type of model you choose for your business can depend on how much risk you are willing to take or just what suits your needs best. There is not a right answer for everyone and every company, but there are definitely some things that all companies should keep in mind when deciding which model they want to use. 

Did you know? Many people view an ecommerce store as only being able to sell physical products; however, it has been proven that selling digital products can also be profitable! This blog post will cover both aspects of these two models so we can help determine which one might work better for your company's needs. 

Good day, marketing professionals! I'm here to start this blog post about the An online store is a website where customers can purchase products or services from the comfort of their home or office without having to leave their seat. This type of ecommerce model offers convenience for consumers because they don't have to worry about driving all around town looking for parking spots in order to visit physical retail stores and shopping malls; it also helps businesses reach more people who are willing to buy goods over the internet as opposed to going out into a public space with more traditional methods.

Online shopping has become a staple in today's society. With the growing popularity of ecommerce, there are now more options for consumers to shop online than ever before. There are many different types of ecommerce models that can be used depending on your specific needs and goals. One popular model is affiliate marketing where you promote products from other companies on your own site or blog and receive a commission if someone purchases something after clicking through (usually around 5% - 10%). Another common type of business is drop shipping which allows you to sell products without having any inventory by partnering with vendors who will ship the product directly to your customer for you when they order it (for example, if I wanted to start an online clothing store but don't want the hassle of carrying or paying for inventory yourself.

Is ecomm vs retail important?

You bet it is, buddy. Sales reps can't be everywhere at once in physical stores so you have to make sure they're out there on social media and email marketing campaigns as well. What's more, we need our sales team trained up with the latest skillset that balances traditional selling techniques with social selling methods like blogging or video content creation . It'll take some investment but I guarantee if they get off their butts and sell for you it will be worth it!

Worried about the safety of ecommerce sites? Click here to read!


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